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'There are launch events in other cities, like Mumbai and Bangkok, but the official launch is in Jakarta as the Facebook capital of the world,' Holm said. On display at the launch, before an all-girl band crooning tunes, were Angry Birds pencil cases, lunch boxes, T-shirts and stuffed toys, as well as cookbooks and wristwatches. Rovio has in recent months focused on growing its line of merchandise, Holm said.

The new app allows players to compete with their Facebook friends for high scores, send gifts to friends and achieve more precise and powerful targeting by purchasing new 'power-ups'. 'Facebook has more that 800 million users, so we're confident we can get one billion people playing soon,' said Holm, donning a red Angry Birds hoodie. But the country's love for the game is obvious in the ubiquitous paraphernalia in malls, from Angry Birds mobile phone covers to baby jumpsuits. Rovio does not disclose how many Angry Birds apps have been downloaded in Indonesia. The number of players is likely to surpass one billion with Rovio now offering a new version of the game with more levels and interactive features to around 845 million Facebook users. It has been downloaded more than 700 million times since its launch in 2009 and the birds have become a global phenomenon, featuring on a huge array of merchandise and in popular culture. In the game, players fling colourful and grumpy wingless birds from a slingshot into smarmy egg-stealing pigs.

Scores of fans attended the Valentine's Day launch in Jakarta, many of them clicking photographs on their smartphones. The company's strategy is for the game - which is already wildly popular as an app on many smartphones and tablet computers across multiple platforms - to be available 'on all screens and screen sizes', Rovio Asia senior vice president Henri Holm told AFP.

True to the game's quirky theme, a bird flung at a pig on a giant screen marked its official Facebook launch in Jakarta, the world's most Facebook-connected city.

Angry birds friends facebook does not load